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Shine Marketplace's new collection is inspired by the old cigarette cases in China. One of the designs is inspired by the brand called You Yong, which mean swimming.
You Yong brand was born in 1960s. China at that time was still under difficult development. President Mao once inspired the whole country by swimming across the Yangtze River to show his strong spirit. You Yong brand was created at that time to honor this incident.
The color and the font are all designed to make the collection looks similar to the vintage cigarette case. 闪耀 is the Chinese character meaning shine. 费尔法克斯 is the Chinese transcription of Fairfax.